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Episode 52

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Published on:

18th Jul 2022

Inside The Cookbook Business, Our One-Minute Cooking Tip, Our Best Air-Frying Tricks, Strawberries, Cold Brew, & More!

We love air frying. You probably know that. We've written three books on it: THE ESSENTIAL AIR FRYER COOKBOOK (with every recipe sized for every size of machine), THE INSTANT AIR FRYER BIBLE (for Instant Brand air fryers), and THE LOOK & COOK AIR FRYER BIBLE (with over 700 photos, one for every step of every recipe).

We're veteran cookbook authors Bruce Weinstein & Mark Scarbrough. Besides air-frying, we've been into things as different as the Instant Pot, ice cream, and party drinks.

In this episode, we'll tell you what we've learned from being in the cookbook business for over twenty years. Why are print cookbooks still more popular than e-cookbooks? How are cookbooks created once the manuscript is turned in?

We also have a one-minute cooking tip about spices and we offer our best air-frying tricks. Plus, we tell you what's making us happy in food this week.

These are the segments for this episode of COOKING WITH BRUCE AND MARK:

[1:06] Some of our thoughts after over twenty years in the cookbook business.

[11:41] Our one-minute cooking tip: Get your spices away from your stove!

[12:51] After three cookbooks and two craftsy classes, we've got tons of air-fryer tips so that you can get the most out of your machine.

[19:08] What’s making us happy in food this week? Summer-fresh strawberries and packaged cold brew!

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About the Podcast

Cooking with Bruce and Mark
Fantastic recipes, culinary science, a little judgment, hysterical banter, love and laughs--you know, life.
Join us, Bruce Weinstein and Mark Scarbrough, for weekly episodes all about food, cooking, recipes, and maybe a little marital strife on air. After writing thirty-six cookbooks, we've got countless opinions and ideas on ingredients, recipes, the nature of the cookbook-writing business, and much more. If you've got a passion for food, we also hope to up your game once and a while and to make you laugh most of the time. Come along for the ride! There's plenty of room!

About your host

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Mark Scarbrough

Former lit professor, current cookbook writer, creator of two podcasts, writer of thirty-five (and counting) cookbooks, author of one memoir (coming soon!), married to a chef (my cookbook co-writer, Bruce Weinstein), and with him, the owner of two collies, all in a very rural spot in New England. My life's full and I'm up for more challenges!